CREEM is Risen

Overview

CREEM returns, and the film returns with it: hand-drawn 2D in the magazine’s own irreverent language, Boy Howdy loose in a Detroit street full of rock history and bad behaviour. Drawn frames, hand-timed, wobble left in, exactly the technique the brand was born in.

Discipline

Beauty & Fashion

Studio

LOBO Creative

Group

lobo.cx

The result

What it did.

Press Kitchen coverage report, LOBO Creem launch video campaign, July 2022

4.43M

combined audience of the outlets that covered the launch

15.1K

estimated lifetime views of the coverage

pieces of press in the first week, Adweek to LBB

average domain authority of the outlets

The cast

Every star, drawn by hand.

CREEM spent the seventies taking the piss out of the people it put on the cover, so the film had to earn the same right. Nobody was traced and nobody was flattered. Every musician on the street was drawn as a character first, with the joke built into the pose rather than added on top, then dropped into a Detroit that was illustrated block by block behind them.

Illustrated poster of the CREEM magazine building on a Detroit street crowded with musician caricatures

The poster: the CREEM building, and everyone who ever made the cover

CREEM magazine cover illustration reading Not Coldplay

A cover: Not Coldplay

Caricature of Lemmy in his hat and sunglasses, drawn with a halo

Lemmy, halo included

Caricature of Alice Cooper in a top hat holding a snake

Alice Cooper and the snake

Caricature of Bob Marley with angel wings resting a foot on a football

Bob Marley, wings and a ball

Caricature of a singer in pink feathers with the word Respect lettered across the artwork

Respect, spelled out

Devil Gate Drive

Caricature of a wizard playing a pinball machine

The pinball wizard, playing by feel

Caricature of balaclava wearing figures taking cash from an ATM

Pussy Riot, cleaning out the machine

Illustration of a musician handing a guitar to a devil character

A deal at the crossroads

Illustrated shop front lettered Supremes with mannequins in the window

A shop window on the street: Supremes

CREEM magazine cover illustration reading Is This It

A cover: Is This It?

Behind the work

Rock’s whole pantheon, drawn to move.

America’s only rock ’n’ roll magazine came back from the dead, so LOBO drew it a congregation: fifty years of legends as living characters, each one animated with the swagger of the real thing. These are the loops, straight from the character studio.