Breztri / AstraZeneca / COPD / DTC 60s
Breztri Stuck in the Past
RespiratoryDTCRotoscoping
Breztri / AstraZeneca / COPD / DTC 60s
Overview
A 60-second DTC campaign for Breztri Aerosphere (budesonide/glycopyrrolate/formoterol fumarate), AstraZeneca’s triple-combination inhaler for adults with COPD. The film translates the physiology of restricted breathing into emotional reality, making the relief delivered by the drug feel visceral before the science is ever explained.
Credits
Client
AstraZeneca
Agency
McCann Health
GCCO
Matt Eastwood
Creative Directors
Ale Fruscella
Marco Walls
Creatives
JC Padilla
Jason Lambert
Husani Barnwell
Agency Producer
Bailey Weiss
Directors
Mateus de Paula Santos
João Tenório
Tiago Marcondes
Executive Producer
Luis Ribeiro
First AD
Ryan Dearth
Director of Photography
Rob Hauer
VFX Supervisor
Wally Rodriguez
Art Director
Kate Hickman
Line Producer
Paul Amorese
Storyboard Artist
Líbero Malavoglia
Head of Production
Clara Morelli
Producers
Pablo Zurita
Luiza Pagliarini
Post-Production Supervision
Leandro Pena
Post-Production Producers
Daniel Amaro
Murillo Moura
Concept
Estevan Silveira
Guilherme Lacasas
Kin Noise
Marcos de Lima
Marco Wey
Rômulo
Animatic Editor
Pedro Falcone
CG Supervisor
Alceu Baptistão
Modeling
Marcos Smirkof
Lucas Lira
CG Rig
Rafael Dias Joy
Lookdev and Render
Rafael Migliorini
Lead Animation
Thiago Martins
Animation
Anderson Omori
Michel Venus
Chicão
Gabi Paparelli
Bruno Tedesco
In-house Colour Grading
Leticia Blanco
Composition
Marco Wey
Rotoscopy
Gassan Abdouni
After Effects
Marco Wey
3D PreViz
Raphael Vinicius
Audio House
Sonic Union
Production company
LOBO
More work
