BBB25 Digital Twin, the AI double of actress Vitória Strada

House of Rabbits! / Vitória Strada

BBB25 Digital Twin

SocialDigital TwinGenerative AI

Overview

Vitória Strada went into the Big Brother Brasil house and lost contact with the world. Her digital twin stayed outside and kept talking: posting in real time, chasing votes, thanking fans, running its own interview show. Trained on dozens of hours of her own video and audio, the first version was standing up in ten days.

Discipline

AI & Production

Studio

LOBO Creative

Group

lobo.cx

How it was made

A twin trained to think, speak and react like her.

Dozens of hours of video and audio were captured with Vitória, then used to train a digital twin that could answer authentically across a wide range of situations, not just recite lines.

Three techniques carried it: diffusion models for the image, voice cloning for the sound, and careful fine-tuning to keep her mannerisms intact. The goal was never a clone. It was to preserve her essence in every response, which is a much harder brief and the only one worth accepting.

With a curated dataset and generative automation, the first working version of the twin was delivered in ten days.

Client

Globo, for Big Brother Brasil

Technique

Diffusion, voice cloning, fine-tuning

Training data

Dozens of hours of Vitória on camera

First version

Ten days

The work

Ten days to build a person.

Big Brother contestants are cut off. The whole format depends on it. The twin was built before Vitória went in, so that when the door closed there was still a Vitória on the outside, posting.

Client

Vitória Strada

Agency

House of Rabbits!, New York

Social

Aue

Year

2025

The digital twin of Vitória Strada standing in front of the Big Brother Brasil house set with the show logo beside her
The twin, placed inside a house it was never in

What the twin did

Reported by the team to LBB, June 2025.

1bn+

Impressions

5.7m

Likes

+47%

Followers

$0

Media spend

The twin introducing herself to cameraThe twin singing in a green field under a mirrorballThe twin unboxing a product under warm studio lightThe twin flanked by two cartoon snakes on a green gridThe twin thanking fans, the word for thank you repeated in many languages behind herThe twin in a dream sky of moons and starsThe twin listing the roles the actress has played, flamingos behind herThe twin asking for votes, pointing hands filling the frameThe twin on an eviction night post, windows of clips stacked around herThe twin in front of a rainbow with a call to action for a fan effort

Ten posts from the run. Same face, ten registers: a hello, a song, an unboxing, a bad dream, a thank you, a vote chase. The twin was not a stunt that fired once and stopped. It was a working account, and the best posts passed five million views each.

How you build a second Vitória.

Vitória sat for it. Dozens of hours of video, audio and old interviews went into a curated training set, then diffusion models and voice cloning were fine-tuned on top of it until the double held up at phone distance.

The harder part was not the face. It was the judgement. The twin had to answer a live show it was not watching, in her register, without ever sounding like a brand. Being close to Vitória is what made that possible, and it is why the work reads as an extension of her rather than a costume.

Ten days from start to a first working version. Months of material after that, pre-built and held ready so it could be cut to whatever the house did that night.

Method

Diffusion models, voice cloning, fine-tuning

Training set

Dozens of hours of her own video and audio

First version

Ten days

Engagement

Up more than 2,500 per cent

In the house

Vitória reached the top five

Byte Papo, the twin on a video call with a guest, the caller named Gemea on screen
Byte Papo, an interview show fronted by the twin. It booked celebrities.

In the press

Credits

Client

Vitória Strada

Creative Agency

House of Rabbits!, New York

Creative Director

Brenda Band

Co-founder and CCO

Daniela Vojta

Production

Vetor Zero / LOBO

Innovation and Technology

Giovani Ferreira

Social

Aue
Paola Dellazen
Eduarda Guimaraes

More work

More from AI & Production.

See all AI & Production
Livelo VIVA

Livelo VIVA

Galaxy A Battery

Galaxy A Battery

Maison Francis Kurkdjian

Maison Francis Kurkdjian