AKQA / Future Lions 2025
AKQA The Lion Within
CG CharacterCampaignFuture Lions
AKQA / Future Lions 2025
Overview
For AKQA’s Future Lions 2025, a fully CG lion cub hunched over a laptop carries the call for entries: the next generation of creative talent, already in the room, still finding its roar. Character build, fur and light all in house, with teasers cut for the campaign’s rollout.
Behind the work
Behind the work
A mascot for the idea itself: the lion every young team is chasing. Modelled, furred, dressed and lit like a character with a career ahead of him, and every prop in his world given the same look-dev care.
The poster. One lion, every craft LOBO owns.
Colour keys, scene by scene
The model, before the fur
Look-dev turntable, hat on
Look-dev, the hat test
Every prop gets its own look-dev
Down to the chair
The lighting series
Background colour, version twenty
More from the campaign
Credits
Client
AKQA Future Lions
Agency
AKQA UK
Agency producer
Laura Minton
Executive creative director
Peter Lund
Associate creative director
Arendse Rohland
Senior designer
Sophie Korner
Production company
LOBO
CCO
Mateus de Paula Santos
Director
Guilherme Marcondes
Managing partner
Luis Ribeiro
Chief growth officer
Loic Dubois
Executive producer
Su Constantine
Executive producer, Ground Control
Michael Stanish
Executive producers, live action
Francisco Puech / Fernando Alcantara
Head of production
Marcelo Barbosa
Head of post production
Eduardo Silva
Producer
Pablo Zurita
Post-production supervisor
Rosangela Gomes
Post-production coordinator
Nathaly Lopes
Post-production producers
Eduardo Silva / Larissa Zazula
Director of photography
Lucas Barreto
Art director
Felipe Jornada
Concept art
Debora Matsuda / Pedro Jones / Marcos Félix
Storyboard
Che Marchetti
Line producer
Anderson Boscari
1st AD
Pedro Sokol
Set construction and props
Tematiza
VFX supervisor
Diego Steves
2D animation
Anderson Omori
Editor
Pedro Falcone
Rotoscope
Gassan Abd Abdouni / Diogo Girondi / Leo da Silva / José Eduardo Ambrosio / Nara Andrade
CG supervisor
Marisa Ditleff
Modeling lead
Tiago Mesquita
Modeling
Natan Ernani / Marcos Smirkoff
Rigging lead
Rafael Dias
Rigging
Rafael Shiva
Yeti
Natan Zuanaci
CG animation lead
Michael Maron
CG animation
André Lorenzini / Camila Silva / Camila Xavier Fazolin / Fernando Chan
Lighting and render lead
Patricia Lobo Neto
Tracking
Renan Ambrosio
DMP artist
Ricardo Riamonde
Compositing supervisor
Diogo Girondi
Compositing artists
Diogo Girondi / Leo da Silva / José Eduardo Ambrosio / Nara Andrade
Stills composition
Ricardo Riamonde / Sergio Faria
Colour grading
Letícia Blanco
Motion graphics
Marccos Chaves
Ingest, conform and output
Isabela Balbo / Marco Tavares / Fábio Augusto
Research
Raphael Amário / Karin Cristina / Roger Marmo
Music
The Deadly Avenger
