Auto

Metal, motion,
a hundred years of it.

Car film is the most demanding craft brief in advertising: paint, glass, light and speed, all unforgiving. This room collects them, from centenary brand films to the machines themselves.

Lubrax Time
Lubrax Time
A vintage Chevrolet grille on set for the 100 Anos centenary film
Chevrolet 100 Anos
Volkswagen
Volkswagen
Citroën C3 Magic
Citroën C3 Magic
A red Toyota on a winding mountain highway at sunset in The Journey, full CG by LOBO
Toyota The Journey
A red fire hydrant turning into voxel blocks in São Paulo, from GM Tracker Restart by LOBO
GM Tracker Restart
Hello Tomorrow
Hello, tomorrow
Nissan Platforms
Nissan Platforms
A vintage Chevrolet grille on set for the 100 Anos centenary film
Chevrolet 100 Anos
A snowed-in car on an illustrated winter street, from FordPass Remote Start Cold by LOBO
FordPass Remote Start Cold
An illustrated blue SUV on the road in FordPass TimeMachine by LOBO
FordPass TimeMachine
An owl eye in close-up from Jeep Compass Inspired by Nature by LOBO
Jeep Compass, Inspired by Nature
A dog with its tongue in the wind from LeapMotor I Feel Good
LeapMotor I Feel Good

Whenever we look back, all we see is future.

Chevrolet 100 Anos opens the garage: a century in ninety seconds, narrated by Fernanda Torres.

First in the garage

Chevrolet, 100 Anos.

A century in ninety seconds

Chevrolet’s hundred years in Brazil, made with WMcCann, directed by Gabriel Nóbrega with OS OLGA and narrated by Fernanda Torres. The film leads the room the moment its case page opens.

The gallery

More from the room.

300+ international awards Cannes Lions to D&AD to Ciclope, across every technique in the building. The full list lives with the work, on every case page.

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