A red fire hydrant half transformed into voxel blocks under a São Paulo overpass, from GM Tracker Restart by LOBO

GM / Auto

GM Tracker Restart

AutoCGIGame World

Overview

São Paulo, seen from above, is itself. Then the city starts to restart: a fire hydrant breaks into voxels, a food truck rebuilds as game blocks, whole towers pixelate against the skyline. The real world and the game world hold the same frame, and the Tracker drives the seam between them. The campaign carried a playable vertical cut, Digitais Performance, with tempo bars and phase counters straight from the arcade.

Discipline

Auto

Studio

LOBO Creative

Group

lobo.cx

The family

Every film in the room.

Credits

Client

General Motors

Production company

LOBO

More work

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