Fintech & Gaming Production Studio | LOBO Creative

Born in the Arena

"Gaming isn't a niche anymore. It's the primary cultural arena for the generation that grew up online. The brands that understand that produce differently. They don't advertise to players. They play with them."

30+

Years in Tech & Gaming

200+

Gaming Campaign Films

Global

US · Latin America · EU · Asia

Gaming culture doesn't tolerate inauthenticity. The audience can see a brand that doesn't understand the medium from the first frame, and they will not forgive it. LOBO has spent three decades earning the right to operate inside that culture, not just adjacent to it.

From Supercell and Free Fire to Xbox, from sports betting platforms to fintech and the food brands that have staked their relevance on gaming culture, LOBO's work lives where the audience actually is. Not in media-plan demographics. In player behavior, esports communities, and the cultural conversations that happen at the intersection of play and identity.

The technical demands are specific and unforgiving: real-time rendering, motion capture, in-engine cinematics, AI-driven personalization at scale. LOBO's pipeline was built alongside the category, not retrofitted to it after the fact.

That's the difference between a gaming studio and a studio that also does gaming.

Signature Work

Cinema Frame.
Player Culture.

Seven films that define how LOBO approaches the world's most demanding creative audience. Game launches, brand integrations, esports moments, and the cultural work that earns its place in gaming.

Watch the film

01 / 07

Xbox
Brand Film
25 Years

Xbox 75s · 25 Years

Xbox turns 25, and LOBO built the 75-second film to mark it, a fast-cut celebration of a quarter-century of play. Console heritage rendered at cinematic scale, every era of the brand compressed into one breathless run.

Console GamingLive Plates + CGMixed Media

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02 / 07

LEGO
Brand Film

LEGO Keep Playing

For LEGO, a film that argues play never has to end. Built brick by brick through CG and stop-motion craft, 'Keep Playing' turns the simple act of building into a limitless world, imagination as the only rule.

ToysLive PlatesCG Pipeline

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03 / 07

Nubank
Ultravioleta

Nubank Ultravioleta

Nubank's Ultravioleta, the premium metal card rendered as pure object desire. A fintech product has nothing to photograph, so LOBO built the light, the weight and the status in CGI until the invisible felt like something worth holding.

FintechTabletop

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04 / 07

Greenpeace
#AmazonGuardians

Greenpeace #AmazonGuardians

A full CG film built to put a face on the fight for the Amazon. Photoreal creature work and a rainforest rendered shot by shot, made to carry an activist message with the weight of cinema rather than the flatness of a campaign.

ActivismFlight SimulationFull CGCannes Bronze ’24

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05 / 07

Oracle
Partner Story

Oracle Partner Story

A partner story for Oracle that makes enterprise technology feel human. LOBO translates data-center scale, silicon, cloud, compute, into a clear, emotional narrative about the people the technology actually serves.

Enterprise TechMotion DesignCG

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06 / 07

Burger King

Burger King Glitch

Burger King's award-winning 'Glitch', a campaign that lived inside the game itself. LOBO crafted the films where QSR meets gaming culture, turning a glitch in the feed into one of the brand's most decorated ideas.

QSRGamingCannes Gold ’22

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07 / 07

#ModTheVeg

A campaign that lives inside the games players already love. We modded the worlds themselves, dropping the message into gameplay so it reaches an audience on their own turf, in their own language of play.

GamingMod Culture

Built for the Speed of Gaming and Finance

Every Platform.
Every Stake.

From mobile game launches to console hero campaigns, from esports activations to the fintech and emerging tech brands defining the next generation of play.

Game Launch Films

The hero film that gives a game its cultural moment, cinematic, in-engine, or a hybrid that blurs the line between gameplay and narrative. LOBO's game launch production understands that the first trailer is not just a marketing asset: it's the game's creative manifesto, and it either earns attention or loses it in the first six seconds.

Cinematic VFXIn-Engine RenderingMotion CaptureSound Design

In-Game Cinematics

The cutscenes, character reveals, and narrative sequences that players will watch more times than any piece of conventional advertising. LOBO produces in-engine and pre-rendered cinematics that live at the standard the game's visual world demands, not the production-compromise version.

Pre-rendered CGIIn-EngineCharacter AnimationNarrative Direction

Gaming × Brand Integration

Burger King, Fanta, Knorr, Trident, brands that have earned their place in gaming culture by commissioning work that deserves to be there. LOBO's gaming integration production starts from what players actually want to see, then builds the brand logic backwards from that. The result is content that players don't skip.

Live ActionMixed MediaCultural Creative2D Animation

Esports & Live Event

The visual language of competition, broadcast graphics, event films, player profiles, and the opening ceremony content that sets the emotional register of an entire tournament. LOBO has produced for the world's largest esports events and knows the difference between what reads on a Twitch stream and what reads in an arena.

Broadcast GraphicsMotion DesignEvent FilmsArena-Scale

Mobile Gaming

The category that reached more people than any other: mobile gaming at global scale. LOBO's mobile game production understands the format economics, how to make a 15-second creative that earns a download in a world where every second is competing against a hundred other pieces of content on the same device.

Short-formPerformance CreativeA/B VariantsSocial Formats

Banking & Investment Films

The films banks and investment platforms commission once they have decided to stop sounding like banks. Itaú, Nubank, C6, XP: category leaders whose brand work has to carry trust and desire inside the same thirty seconds. LOBO produces finance the way it produces culture, because the audience does not switch brains between the two.

Brand FilmsProduct LaunchTrust at ScaleCGI + Live Action

Fintech Brand Building

A card, an app, a credit score. Products with nothing to photograph. Fintech work lives or dies on whether you can make the invisible feel like an object worth wanting, which is a design and animation problem long before it is a media problem. Ultravioleta, The One, Family of Cards: metal, light and status, rendered.

Product CGIDesign SystemsMotion IdentityLaunch Campaign

Sports Betting & iGaming

A category that lives at the intersection of sports passion and gaming mechanics, requiring the cultural credibility of both. LOBO's iGaming production brings sports advertising craft into a regulatory environment without sacrificing the energy that makes betting content resonate with the audience that already knows the game.

Live ActionSports EnergyMotion GraphicsRegulatory Compliance

Content at Scale

Gaming content calendars move faster than any other category. LOBO's always-on content pipeline gives gaming brands the ability to stay present across every platform and every cultural moment without sacrificing quality to meet the publishing cadence. Volume and craft, running in the same pipeline.

Modular ProductionAlways-onMulti-platformAI-assisted

Drag to explore all capabilities

The Craft Behind the Work

Every Technique.
Every Texture.

Live Plates + CG

Shot footage extended with digital build until the join vanishes.

Full CG

Worlds constructed entirely, with no camera involved.

CG Pipeline

Asset systems built to carry a franchise across many films.

Flight Simulation

Real terrain data flown as a virtual camera.

Real-Time Engine

Game engines driven as a production camera.

Tabletop

Product macro for cards, devices and hardware.

Motion Design

Interface, data and type given movement and logic.

Motion Identity

A brand's entire on-screen system, set in motion.

Title Design

The first frames that set a festival or a franchise.

Mixed Media

Gameplay, live action and animation combined.

Partnership Models

Built for the Speed
of Gaming Culture.

Gaming culture doesn't pause. The brands that lead in this space run on sustained creative partnerships where the studio is embedded in the audience's cultural moment and can execute at the speed of a live game cycle. LOBO offers three structured models for gaming and emerging tech clients.

Launch

Game or product launch partnership

Hero launch film
Multi-format delivery
Dedicated game-native team
Live action + CGI pipeline
Social and OLV adaptation

Platform

Full-service gaming partnership

Ongoing game content production
In-engine + live action
Esports and live event content
Brand integration creative
Always-on content engine
Monthly creative direction

Arena

Integrated gaming communication

Embedded creative direction
Unlimited production volume
AI-driven content at scale
Real-time and generative pipeline
Esports + community content
Executive access and reporting

Recognition

Award-Winning Work
Across Every Format.

Clio Entertainment 2022Free Fire “The Real Drop”Games: Experiential / EventsGrand Clio

Cannes Lions 2022Burger King “Glitch”Mobile · Brand Experience & ActivationGold

Cannes Lions 2022Burger King “Glitch”Direct · Social & InfluencerSilver · Bronze

Clio Entertainment 2022Free Fire “The Real Drop”Games: Digital/Mobile · Public Relations2× Gold

Clio 2023Free Fire “The Real Drop”Creative Use of Data · Digital/Mobile · Media3× Silver

Cannes Lions 2022Free Fire “The Real Drop”Creative Data / MediaSilver

Cannes Lions 2024Flying GuardiansBrand Experience & ActivationsBronze

Cannes Lions 2019Burger King “Burn That Ad”Direct · Mobile · Outdoor · Media9 Lions

D&AD 2020Burger King “Burn That Ad”Experiential · OOH · DigitalGraphite · 3× Wood Pencil

El Ojo 2021Topa Tanto Simpsons?Audiovisual ProductionGold

D&AD 2021Nike “Air Clouds” (AR)E-Commerce / Purchase ExperienceGraphite Pencil

Gaming.
Cinema.
Culture at Scale.