Pharma & Healthcare Production Studio | LOBO Creative

Healthcare Production with a Human Pulse · New York

"Healthcare advertising that only explains rarely works. The brief is always the same: make the science feel like something a person can hold onto when the stakes are real."

30+

Years in Healthcare

100+

Campaign Films

Global

US · Latin America · EU

Pharma is a category where craft carries real weight. Every frame holds a patient, a family, a decision. The responsibility isn't just to communicate, it's to be worthy of the moment the audience is living through.

LOBO Creative is a New York pharmaceutical and healthcare production studio with three decades of experience. We've produced DTC campaigns for global pharmaceutical companies, patient advocacy films for rare disease communities, medical animation and CGI scientific visualization, and educational content built to meet the standards healthcare demands. Our clients include Pfizer, Bayer, AbbVie, Cigna, Breztri, Listerine, Jazz Pharmaceuticals, and many of the world's leading pharma and health brands.

This category demands more than production expertise. It requires the judgment to know when emotion should support the science, and when science should step aside for human truth. LOBO has navigated that balance across nearly every major healthcare segment: oncology, rare disease, respiratory, immunology, consumer health, and patient advocacy. As a company based in New York City but with roots in and strong ties to São Paulo, we bring a truly global perspective to pharmaceutical communication.

The work shouldn't ask audiences to trust the pharmaceutical company. It should ask them to trust the patient. That difference is built frame by frame.

Signature Work

Cinema Quality.
Real Stakes.

Here are six films that define how LOBO approaches one of the world's most consequential categories. DTC campaigns, patient advocacy, CGI-driven scientific visualization, and the human moments that make healthcare communication matter. Award-winning work from a New York production studio with global reach.

Snowball public health alcohol awareness film by LOBO Creative pharma production studio New York

Watch the film

01 / 06

SAFE Project
FCB Health New York

The Snowball

A cinematic awareness film about how colder, darker days quietly increase alcohol consumption, rendered in a handcrafted paper-texture aesthetic that would have been difficult to achieve through a traditional pipeline at this scale. We trained custom AI models using our own 2D animation frames to preserve the papercraft look across every shot, then layered traditional animation craft on top, delivering the film on schedule and on budget without losing its tactile feel. The metaphor is simple and powerful: addiction is a snowball that begins small and ends up flattening a life.

AI + 2D Animation Public Health Alcohol Awareness Clio Gold ’25

Xifaxan OHE DTC campaign pharmaceutical film by LOBO Creative New York healthcare production studio

Watch the film

02 / 06

Xifaxan
Salix Pharmaceuticals
OHE
DTC

Xifaxan OHE Campaign

A DTC campaign for Xifaxan (rifaximin), the first and only FDA-approved treatment for reducing the risk of overt hepatic encephalopathy recurrence in adults. LOBO brought the patient's cognitive fog to life through a seamless blend of live action and painterly illustration, making a complex neurological complication feel visceral and emotionally real for patients and caregivers alike.

Prescription DrugDTCRotoscoping

Watch the film

03 / 06

American Lung Association
Ad Council
Cancer Screening

American Lung Association A Hope Story

A striking PSA for the American Lung Association, raising awareness of the importance of cancer screening, especially among ex-smokers. A young woman faces something larger than herself, rendered with a visual style based on 3D CG with a 2D-like finish, suggesting a mixed-media hand-painted feel. Emotional, bold, and exactly the kind of healthcare storytelling that breaks through the category's visual conventions.

3D AnimationAI AssistedPainterlyThe Gail Awards Silver ’23

NMDP bone marrow donor advocacy film Donate Discover Dream produced by LOBO Creative New York

Watch the film

04 / 06

NMDP
Bone Marrow
Donor Advocacy

NMDP Donate. Discover. Dream.

A 30-second OLV for NMDP (National Marrow Donor Program) that transforms the urgency of the bone marrow registry into a celebration of human connection. Live action, energy, and a call-to-action designed to move people. Because in this case, moving people can mean saving lives.

AdvocacyDonor RegistryMotion Typography

Breztri COPD respiratory DTC television commercial produced by LOBO Creative New York

Watch the film

05 / 06

Breztri
AstraZeneca
COPD
DTC 60s

Breztri COPD

A 60-second DTC campaign for Breztri Aerosphere (budesonide/glycopyrrolate/formoterol fumarate), AstraZeneca's triple-combination inhaler for adults with COPD. The film translates the physiology of restricted breathing into emotional reality, making the relief delivered by the drug feel visceral before the science is ever explained.

RespiratoryDTCRotoscoping

Organ Donor Heart advocacy film for Donate Life by LOBO Creative healthcare production New York

Watch the film

06 / 06

Organ Donation

Organ Donor Heart

A 40-second advocacy film for organ donation that transforms the heart into a warm, charismatic felt character, with a hand-stitched, tactile feel. The miniature world he lives in makes one of medicine's most urgent conversations feel human and approachable, employing craft in service of something meaningful.

AdvocacyStop Motion

Pharmaceutical and Healthcare Production Capabilities · New York

Every Format.
Every Patient Journey.

From global DTC launches to rare disease advocacy, LOBO produces across the full spectrum of pharmaceutical and healthcare communication. We're one of the few production studios in New York with deep creative and technical expertise across every format the category demands.

DTC Brand Films

Your patient is sitting with a diagnosis when they see your spot. They're not browsing: they're looking for permission to hope. DTC that truly works in that moment doesn't begin with the molecule. It begins with recognition: someone who looks like them, feels like them, found a path forward. That's when science earns trust.

Live ActionMixed Media2D AnimationMusic & Sound Design

Patient Advocacy

Real patients on screen carry a risk actors don't: their story belongs to them, not the campaign. Advocacy films that endure, and genuinely move rare disease communities, are built around patients staying in control of their own narrative. Respecting their terms, not just the brand's messaging calendar.

DocumentaryInterview-ledLive ActionStop Motion

Healthcare Education

Patients who understand their condition make better decisions, stay on therapy longer, and feel less alone. The real gap isn't between simple and complex: it's between clinical language and human language. A film that translates a mechanism of action into something a family can watch together is worth more than a congress deck.

Motion Graphics2D AnimationScreen SimulationIllustration

CGI & Scientific Visualization

The mechanism of action is often the most emotional part of a drug's story, the moment science becomes personal. Visualizing it well isn't about making it look impressive. It's about making patients feel that someone understood what was happening inside their body deeply enough to show it.

3D CGIMolecular RenderingVFX & CompositingScientific Simulation

Institutional & HCP Films

Physicians don't need to be impressed by production value. They need to feel that the people behind the work understood the science and respected their time. HCP communication that truly works is built around what clinicians need to know, in a form that holds their attention.

Live ActionMotion GraphicsData VisualizationBranded Content

Consumer Health

Consumer health lives between two responsibilities: making wellness feel achievable without overpromising what science can deliver. The brands that succeed here aren't the loudest: they're the ones patients return to because they were honest.

Live ActionProduct & LifestyleCGI ProductSocial Formats

AI-Enhanced Production

Pharmaceutical content at global scale faces a challenge: the amount of material required for every market, channel and language is impossible to produce without compromise. AI-enhanced production allows brands to maintain clinical accuracy and visual consistency across territories without the timelines or budget constraints that once made that impossible.

AI Image PipelineGenerative VFXCustom Model TrainingScale Production

Global Adaptation

The emotional truth of a patient's experience doesn't change across markets. Regulatory language does. Effective global adaptation preserves the human core of a campaign while navigating fair balance, copyright and localization requirements territory by territory, so two patients on opposite sides of the world receive the same standard of communication.

LocalizationFair BalanceMulti-MarketVersioning

The Craft Behind the Work

Every Technique.
Every Texture.

Rotoscoping

Live footage traced by hand, frame by frame, into drawn form.

Stop Motion

Felt, thread and maquette, moved one frame at a time.

Maquettes

Physical models built, lit and shot, then extended in CG.

CG + Live Plates

Digital characters placed into real photographed space.

Painterly Render

Built in 3D, then finished to look hand-painted.

AI + 2D Animation

Custom models trained on our own drawn frames.

Scientific Visualization

Mechanism of action made visible, and made to matter.

Motion Typography

Clinical language given pace, hierarchy and breath.

Mixed Media

Live action, animation and VFX inside a single frame.

Tabletop

Macro work for device, pack and product detail.

Full AI

Generated end to end, then finished by hand.

Partnership Models

Built for Healthcare's
Long Cycle.

The most effective pharmaceutical and healthcare communication grows from long-term creative partnerships: relationships where the studio understands the brand's clinical landscape, audience trust barriers, and regulatory realities. LOBO is a New York healthcare production studio offering three structured partnership models for pharma and health brands at every stage.

Clinical

Entry-level healthcare partnership

2 campaign films per quarter
Dedicated creative team
DTC + HCP production
Regulatory review support
Quarterly strategy session

Platform

Full-service healthcare partnership

Full DTC campaign production
Multi-format delivery
CGI + live action pipeline
Medical animation capability
Global rollout and adaptation
Monthly creative direction

Enterprise

Integrated healthcare communication

Embedded creative direction
Unlimited production volume
Always-on content engine
AI-enhanced pipeline
Regulatory compliance system
Executive access and reporting

Recognition

Award-Winning Work
Across Every Format.

Clio Health 2025SAFE Project “The Snowball”Design Craft: AnimationGold

Clio Health 2025SAFE Project “The Snowball”Film, Art Direction, Image Creation, Music4× Silver · 3× Bronze

D&AD · LIA 2025SAFE Project “The Snowball”Film: Health & Wellbeing · Music & SoundGold · 2× Wood Pencil

Cannes Lions 2025Vanish “Invisible Stain”Health & Wellness: Non-profit · Film Craft: Animation2× Shortlist

Ciclope 2024Mollie’s Fund “You’re My Sunshine”Special Section: Low BudgetBronze

The Gail Awards 2023A Hope Story · ALA / Ad CouncilHealthcareSilver

Cannes Lions 2019Leforte Hospital “1′46”Health & Wellness · Film Craft: Production DesignSilver

Cannes Lions 2017VR VaccineLions Health: Pharma · Devices & DiagnosisGold · Silver

Cannes Lions 2018VR VaccineBrand Experience & Activation: Use of VRSilver

Cannes Lions 2016Autism Speaks “The World of Autism”Film Craft: Animation & Art Direction3× Bronze

Cannes Lions 2015“War on Drugo”Film Craft: AnimationGold

Get in Touch

Let’s Make
Science Human.

Whether it's a DTC hero launch, a patient advocacy film, a disease awareness campaign, a medical animation, or a healthcare education platform, we'd love to hear about it. LOBO Creative is one of New York's leading pharmaceutical and healthcare production studios. And healthcare is the category where craft matters most.

health@lobocreative.com

US Office

New York, NY

Production

New York + São Paulo + London + Worldwide

Web

lobocreative.com

Science Made
Human.
Felt. Trusted.