LOBO Creative Studio · New York · AI & Production
Three decades of craft, now with an R&D pipeline behind it. AI in service of the work and never instead of it: more for the budget, more room for the artists, and a schedule that finally bends.
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In Service of the Craft
"The tools change. The standard doesn't. We use AI the way we have always used a camera, a pencil or a render farm, to get closer to the idea. It gives the client more for the budget and gives the artist more room to create. That is the whole argument."
Most studios reach for AI to make things cheaper. We reached for it to make things better, and discovered that the cheaper part came along anyway.
LOBO does not have an AI department bolted onto a production company. We have a research division that builds tools for our own artists, because the tool that ships in a browser is the same tool everyone else has, and sameness is the only thing a client cannot afford.
The 2D Diffusion Render engine was written in-house so a hand-drawn frame could carry any finish, from photoreal to stop-motion, without losing the hand that drew it. The digital twin pipeline was built on a broadcast job with no margin for uncanny. Neither existed as a product. Both exist because a film needed them.
What the client sees is a shorter schedule and a budget that reaches further. What the artist gets is the boring half of the work handed to a machine, and the interesting half handed back. Both things are true at once, which is why we are not defensive about any of it.
Signature Work
Five films that play as finished work, then open to the making. We show the craft under the image, because the difference is not how it looks. It is how it was built.
Livelo
Loyalty & Rewards
Branded content for Brazil's largest loyalty platform, where 47 million people turn points into products, travel and cashback. A catalogue that big cannot be shot. It has to be built, and the pipeline is what makes the scale affordable without making it look cheap.
House of Rabbits!
Vitória Strada
Vitória Strada went into the Big Brother Brasil house and lost contact with the world. Her digital twin stayed outside and kept talking: posting in real time, chasing votes, thanking fans, running its own interview show. Trained on dozens of hours of her own video and audio, the first version was standing up in ten days.
Samsung
Galaxy A
One of six Galaxy A spots produced inside the AI pipeline as a single campaign. Six films, one look, one schedule, and none of the drift that usually appears when volume enters the room.
Lubrax
It’s Time for Lubrax
A rebrand film that travels from 1973 to now, guided by the can itself. Each decade hands off to the next in one continuous move, five decades of Brazilian roads and machines rebuilt so the transitions carry the story rather than decorate it.
Fragrance
All-AI Film
A luxury fragrance film crafted entirely in AI, in a category that punishes the slightest whiff of the synthetic. Photoreal, restrained, and indistinguishable from a shoot, which is the only review that matters here.
The Method
Six capabilities, all of them built inside the studio, none of them bought off a shelf. The tools exist because films needed them, not because a category needed a page.
01
A rendering engine written inside LOBO that takes hand-drawn 2D animation and carries it into virtually any finish: photoreal 3D, handcrafted stop-motion, oil on canvas, without ever losing the artist's line underneath. Built for The Snowball, when no tool on the market could hold the drawing and the texture at the same time.
02
Photoreal doubles built from scan and capture, rebuilt to hold up in close-up on broadcast. The BBB twin had nowhere to hide: prime time, a face the whole country knows, and no tolerance for the uncanny. That job set the standard every twin we build has to clear.
03
When the pipeline does not exist, we write it. Our R&D division builds the tool the film needs rather than bending the film to the tool that exists. Every engine here started life solving one impossible shot, and then stayed.
04
Full campaign films produced end to end inside the pipeline. Celebrity performance with no shoot day. A period spanning fifty years with no location and no unit. The work looks like it cost more, not less, which is the only outcome worth having.
05
Environments, eras and worlds built frame by frame when the location does not exist, cannot be lit, or was demolished in 1974. The camera still has to behave like a camera, so we build the world to obey a lens rather than a prompt.
06
The unglamorous capability, and the one clients call about. Compressing a schedule without trading away the hand-made, so the money lands on screen rather than in overhead. Not cheaper work. More work, at the same standard, for the same money.
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The Craft Behind the Work
2D Diffusion Render
Custom models trained on our own animation frames.
Digital Twins
A real product or set rebuilt exactly inside the machine.
Bespoke Tool Development
Software written to solve one film's specific problem.
AI + Live Action
Shot plates carried into generated environments.
AI + CGI
Traditional 3D finished with trained models.
Full AI
Generated end to end, then graded and cut by hand.
Generated Worlds
Environments built by prompt, then refined by artists.
Style Consistency
One look held steady across every shot in a campaign.
More From the Pipeline
A cross-section of recent AI production: campaign films, brand characters, music video, and the research pieces where the tools were found before they were named.












Clients & Partners
Partnership Models
AI is not a line item. It is a way of working, and it pays off when a studio is inside the problem early enough to build for it. LOBO offers three models, from a single film to an embedded research partnership where the pipeline is built around your brand rather than borrowed from someone else's.
One film, produced in the pipeline
Campaign volume at one standard
Tools built around your brand
Recognition
Ireland's first brand film made with AI was not shortlisted in an AI category. It won in effectiveness, in craft and in public service, against work made the old way. That is the only test we are interested in.
Get in Touch
Whether it is one film, a campaign at volume, a digital twin, or a tool that does not exist yet, we want to hear about it. Bring the problem early and the pipeline can be built around it.
ai@lobocreative.com
US Office
New York, NY
Production
New York + São Paulo + London + Worldwide
Web
lobocreative.com