fable.works / Kansas City Chiefs / 2026
KC Wolf Jamz
2D AnimationMusic VideoSeries of Six
fable.works / Kansas City Chiefs / 2026
Overview
KC Wolf has stood on the Kansas City Chiefs sideline since 1989 without ever saying a word. KC Wolf Jamz is the first time he speaks, sings and carries his own story, across six micro music videos of thirty to sixty seconds that went out weekly on the team's YouTube channel through the offseason. It is the Chiefs' first dedicated run at kids programming, and the themes are ordinary on purpose: friendship, teamwork, healthy habits, self-expression. LOBO animated the series for fable.works.
The series
Episodes one and two premiered together on 30 May, then one a week every Saturday at 10am Central until the end of June. Each is a self-contained song.
The idea
The treatment set the rule early: at thirty seconds the comedy has to land immediately, so the title drops over the animation and the film kicks straight in. Fast cuts and bold compositions borrow the language of music video and the tropes of the feed. Backgrounds put the Wolf somewhere unlikely each time and mix drawing with photo-collage. Because every episode is a song, the typography is animated with the same care as the characters, and the Wolf reaches into the words on screen and pushes them around.
Football, Man
Dance Pants
The character
The costume came first. The 2D Wolf keeps the mascot's silhouette and markings, but the pointy lines and sharp teeth were toned down until he read friendly rather than fierce. Expressions, wardrobe and a run of alternatives were drawn before a single frame was animated, and the cast grew outwards from him into the crew around him.
Character exploration
Alternatives, kept for the record
Credits
Client
Kansas City Chiefs
CMO, EVP Media & Marketing
Lara Krug
VP Brand & Fan Engagement
Lauren Denowitz
Manager, Youth and Brand Marketing
Katherine Haidvogel
Senior Creative Director
Jordan Giesler
Senior Manager, Social Media
Gabrielle Timmen
Manager, Social Media
Emily Starkey
Director, Digital
Nathan Brunzie
Manager, Digital
Isabel Futral
VP, Corporate Communications
Luke Shanno
Coordinator, Corporate Communications
Olivia Tavernier
Agency
fable.works
Co-Founders
Marcel Yunes
Rick Williams
Executive Producer
Jason Lau
Music
Human Worldwide
Composer
John Chris Barnes
Vocal Performance
Michael Jurasits
EP and MD
James Dean Wells
Audio Post
Post Human
Sound Design and Mix
Sloan Alexander
Post Producer
Rob Suchecki
Animation Partner
LOBO
Creative Director
Mateus de Paula Santos
Directors
Thiago Martins
Guilherme Marcondes
Managing Partner
Luis Ribeiro
Executive Producer, LOBO
Su Constantine
Storyboard Artists
Thiago Martins
Rafael Fernandes
Head of Production
Marcelo Barbosa
Head of Post Production
Eduardo Silva
Producer
Vitor David
Post-Production Coordinator
Rosangela Gomes
Post-Production Coordinator Assistant
Nathaly Lopes
Post-Production Producer
Eduardo Silva
Editor
Eduardo Silva
Motion Graphics
Maurício Reis
Bruno Ronzani
2D Concept Art
Débora Matsuda
Felipe Jornada
Rafael Fernandes
Wilson Panassi
2D Animation Supervisor
Thiago Martins
2D Character Design
Thiago Martins
Felipe Jornada
2D Background
Débora Matsuda
Felipe Jornada
Rafael Fernandes
Wilson Panassi
2D Animation
Thiago Martins
Anderson Omori
Karen Tiemi
Bruno Tedesco
Pedro Solano
Gian Burani
Cleanup and Colour
Thiago Martins
Anderson Omori
Bruno Tedesco
Pedro Solano
Gian Burani
Compositing
Maurício Reis
Bruno Ronzani
Research
Raphael Amário
Karin Cristina
Roger Marmo
Loading, Conform and Delivery
Isabela Balbo
Marco Tavares
Fábio Augusto
