Diet Coke
Diet Coke This Is My Taste
Coca-ColaTabletopHigh-Speed Live
Diet Coke
Overview
A dark, kinetic 30-second spot for Diet Coke that trades the category’s usual lightness for raw heat, fire, attitude, and a visual energy that repositions the brand for a younger, bolder audience. Coca-Cola pushing its most iconic sub-brand into new creative territory.
Behind the work
The family
Credits
Client
Diet Coke, The Coca-Cola Company
Agency
WPP Open X, led by Ogilvy New York, with EssenceMediacom and VML
Global executive creative officer
Guillermo Vega
Executive creative director
Aste Gutierrez
Associate creative directors
Laura Ting
Monica Parada
Agency executive producer
Bronwen Lonsdale
Senior producer
Sydney Richardson
Production company
LOBO
Directors
Mateus de Paula Santos
Gabriel Nóbrega
Tiago Marcondes
Managing partner
Luis Ribeiro
Executive producer
Su Constantine
Directors of photography
Fernando Oliveira
Lucas Rene
Still photographer
Napolehto
Art director
Fábio Golfarb
Head of production
Marcelo Barbosa
Producer
Vitor David
Editor
Pedro Falcone
CG supervisor and modeling
Diego Esteves
Animation
Rafael Migliorini
Colour
Letícia Blanco
Rare Medium
Compositing
Diogo Girondi
José Eduardo Ambrosio
Music and audio
One Thousand Birds
The thinking
More work
