Taco Bell

Taco Bell Cold Brew Family

QSRFamily SpotAI Workflow

Overview

A family spot that turns Taco Bell’s cold brew into a moment worth gathering around: warmth, character, and the kind of tabletop craft that makes an everyday drink feel like a ritual. Proof that QSR work can be as finely made as anything in the category.

Discipline

Food & Beverage

Studio

LOBO Creative

Group

lobo.cx

The campaign

The rest of the café.

The family

Every film in the room.

Delivered together

The other half of the café.

Cold Brew and Churro Chillers were made and delivered as one job, in the same sky, on the same motion-control rig. Neither is the follow-up to the other.

Taco BellChurro Chillers

The range

Three foams, one sky.

Taco Bell’s first Cold Brew line launched on 21 May 2026, permanent and exclusive to Live Más Café, with three cold foams: Purple Velvet Cream, the horchata-inspired signature, alongside Caramel Dulce Cream and Vanilla Cream. Type carries the flavour. The brief called for a nineties pop treatment, so each foam got its own lockup, scripted and outlined, sitting in the same sky. Built as a set, so a fourth can join without rebuilding anything. Cold Brew locked at version eleven, the Chillers at seventeen.

Type lockup reading Purple Velvet Cream Cold Brew

Purple Velvet Cream, the horchata signature

Caramel Dulce Cream

Vanilla Cream

The finished Cold Brew end frame with all three cold foams lettered

The finished lockup, above the clouds at golden hour

cold foams in the launch line

launch markets: Houston, Dallas, Las Vegas, Southern California

$5bn

the beverage sales target this line is built toward, by 2030

Product line, launch date, markets and the 2030 beverage target as stated by Taco Bell, 21 May 2026.

Out of home

The same sky, stood on its end.

The film was not the only delivery. The vertical placements take the hero cup out of the edit and put it in a mirrored world of its own, cloud above and cloud reflected below, looping on a beat with the legal super carried in frame. Two grades went out, one warm and one cool, so the placement could be matched to whatever it was sitting beside.