Taco Bell Churro Chillers

Finding the look

Divine, but make it a drink.

The treatment set the target early: the film should play as a light, elevated, almost celestial metaphor, with the product arriving like something revealed rather than served. Getting there took the frame through several worlds. An empty sky. Then hands presenting the cup. Then the cup standing on water. Then the full range under an aurora. The approved frame is the quietest of them, which is usually how it goes.

Where it started: light through cloud, no product yet

Hands presenting the cup, an early read on the divine idea

The cup standing on water

The full range, under an aurora

A path through the sky

The board

Drawn first, coloured by machine.

The boards were drawn by hand and then run through AI to be coloured, which is the unglamorous, actually useful version of an AI pipeline: it does not invent the shot, it takes a drawing that already works and gets it in front of the client in colour the same day.

The logo, in cloud

The rise, boarded before it was built

The range

The Chillers, one sky each.

The Chillers are the other half of the Live Más Café menu, and they get the same treatment: a nineties pop lockup per flavour, scripted and starburst, sitting in the same sky as the rest of the range so the whole café reads as one campaign. The Chillers set went through seventeen versions before it locked.

Caramel Dulce Churros

Mexican Chocolate Churro

Wild Strawberry Churro

The finished lockup. The Chillers set went to version seventeen

How it was shot

Ten passes on a single shot.

Motion control exists so a camera can repeat a move exactly, which lets you shoot the same three seconds again and again with one thing changed each time: the product, the lighting, the liquid, the ice. Those passes are then layered into one frame. Shot 050 of Churro Chillers was covered with a base pass and nine separate plates. Two camera bodies ran across the job, and the liquid work was done for real in tanks rather than simulated.

Pass and shot counts taken from the conform, where every base and plate is filed per shot and camera roll.