Frito-Lay / PepsiCo / Global Snack
Frito-Lay Global Flavors
SnacksMotion DesignMixed Media
Frito-Lay / PepsiCo / Global Snack
Overview
A 30-second global spot for Lay’s that celebrates flavor as a world passport: each bite a different culture, every frame another destination. PepsiCo’s snack category elevated into a craveable, globally-minded piece of craft built for cross-market deployment.
Credits
Client
Frito-Lay
Agency
3D Studios
Directors
João Tenório
Marco Wey
Live-Action Director
João Tenório
Executive Producer
Su Constantine
Managing Partner
Luis Ribeiro
Head of Production
Marcelo Barbosa
Producer
Juliana Loyola
Line Producer
Paul Amorese
Storyboard Artist
Victor Reis
Concept Art
Lee Art
Post-Production Coordinators
Rosângela Gomes
Eduardo Silva
Post-Production Producer
Ricardo Vaz
Editor
Pedro Falcone
Compositing Supervisor
Diogo Girondi
Compositing Artist
Diogo Girondi
Rotoscope
Diogo Girondi
CG Coordinator
Ana Mendes
CG Supervisors
Diego Esteves
Rafael Migliorini
Modeling
Diego Esteves
Marcel Tsuruda
CG Animation
Diego Esteves
Lighting and Render
Rafael Migliorini
Diego Esteves
Colour Grading
Leticia Blanco
Motion Graphics Lead
Bruno Ronzani
Motion Graphics Artist
Bruno Ronzani
Ingest, Conform and Delivery
Marco Antonio Tavares Alves
Isabela Balbo
Fabio Augusto
2D Animation Supervisor
Thiago Martins
2D Character Design
João Capoulade
2D Background
João Capoulade
Ina Gouveia
2D Animation
Thiago Martins
Anderson Omori
Karen Tiemi
Gian Burani
Cleanup and Colour
Thiago Martins
Anderson Omori
Karen Tiemi
Gian Burani
2D Compositing
Bruno Ronzani
Music
JSM Music
Production company
LOBO
More work
