Fanta × Pac-Man

Fanta / The Coca-Cola Company

Fanta × Pac-Man

BeverageGaming CrossoverPixel Animation

Overview

Pac-Man chases a Fanta can through a world built from pixels: the arcade grammar everyone already knows, rebuilt around the drink. A brand crossover that plays by the game’s rules, frame by chunky frame.

Discipline

Food & Beverage

Studio

LOBO Creative

Group

lobo.cx

Credits

Client

Fanta

Agency

Havas

Agency Producer

Jenna Gartland

ECD

Andre Gray

CD

Tiffany Scurlark

Production

LOBO

Managing Partner

Luis Ribeiro

Executive Producer

Susan Constantine

Creative Director

Mateus de Paula Santos

Director

Diogo Kalil

Head of Production

Marcelo Barbosa

Producer

Paula Nobre

Post-Production Supervision

Rosangela Gomes

Post-Production Producer

Vivi Torre / Karen de Moura / Israel Requene

Concept

Alexey Voltolino / Marcos Rodrigues / Bruno Menegatti

Editor

Pedro Falcone

CG Supervisor

Marcos Samia

Modeling 3D

Lucas Lira / Marcos Smirkoff

Animation 3D

Jorge Zagatto / Michel Maron / Leonardo Deserbelles

Rigging

Rafael Kendy Shiva / Rafael Dias Joy

Lighting & Render

Rafael Migliorini

Simulation

Luis Duarte / Eduardo Dutra

Head of Composition

Leandro Pena

Composition

Carlos Campos / Nara Andrade / Leo da Silva / Rodrigo Ver

Rotoscope / Cleanup

Gassan Abdouni

After Effects

Marccos Chaves / Guilherme Diniz / Felipe Silva / Murilo Lopes

Research & Treatment

Raphael Amário / Karin Cristina

Output

Marco Tavares / Isabela Balbo / Fabio Augusto

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