Vanish / Anti-bullying
Vanish The Invisible Stain
CG CharactersSocialCampaign
Vanish / Anti-bullying
Overview
A stain remover brand turned its own promise into an argument about bullying: some marks do not show on the shirt. Told through full CG characters and the quiet of a child’s bedroom, the film gives an invisible harm a visible shape, and a household brand a reason to speak about it.
Behind the work
Recognition
Credits
Client
Reckitt, Vanish
Agency
BETC Havas
Chief creative officer
Erh Ray
VP creative directors
Alexandre Vilela
Sophie Schönburg
Creative directors
Juliano Almeida
Paula Junqueira
Creative team
Adriana Martins
Ricardo Montes
Maria Clara Cardão
Vinícius Oliveira
Marconi Filho
Kaynã Michelin
Agency production
Ana Casagrande
Bia Basilio
Priscila Moscovich
Paula Ferrari
Production company
LOBO
Directors
Gabriel Nóbrega
Pedro Conti
New business director
Luiz Braga
Project director
Márcia Guimarães
CG director
Franck Falgueyrac
CG coordination
Diego Esteves
Editor
Eduardo Silva
Motion graphics
Luiz Ferreira
Compositing
Diogo Girondi
José Eduardo Ambrósio
Colour
Letícia Blanco
Lead 3D modeler
Tiago Mesquita
Lead rigging
Rafael Dias
Lead animation
Larissa Paz
Michael Maron
Matte painting
Ricardo Riamonde
Sound production
DaHouse Audio
Music
Lucas Mayer
Silvinho Erné
Mix and sound design
Lucas Mayer
Rodrigo Deltoro
More work
