Vanish / Anti-bullying

Vanish The Bully Monster

CG CharactersSocialCampaign

Overview

A stain remover brand turned its own promise into an argument about bullying: some marks do not show on the shirt. Told through full CG characters and the quiet of a child’s bedroom, the film gives an invisible harm a visible shape, and a household brand a reason to speak about it.

Discipline

Consumer Goods

Studio

LOBO Creative

Group

lobo.cx

The film

Some marks do not show on the shirt.

Thirty seconds that begin at a school gate and end on a bed. The bullying arrives home through a screen, takes shape as something purple in the corner of the room, and is finally answered by someone who sits down next to him. The product claim is never spoken. It does not need to be.

Alone in the room, and the laughter is on the wall

The mark itself, a few threads of purple

Behind the work

How it was made.

The build

Making a stain into a character.

The idea only works if the mark reads as a creature rather than a smudge, so the antagonist was designed the way a cast member is: sketched, inked, given a silhouette, then built. The children were sheeted and posed alongside it. What arrives in the film as one purple shape is the end of that run, not the start of it.