Consumer Goods

The shelf is
a stage.

Appliances, devices, footwear, household names. Product films with character, built by the studio that treats a dishwasher with the same affection as a hero car.

Xbox 75s · 25 Years
Xbox 75s · 25 Years
LG Better Choices Make a Better World, felt characters in a miniature neighbourhood built by LOBO
LG Better Choices
A hand-crafted spotted jaguar mask from Apple Meu Bloco na Rua
Apple Meu Bloco na Rua
Red and blue foosball figures facing the ball in Apple Tiny Rivals, a vertical film by LOBO
Apple Tiny Rivals
A CG girl in a doorway from Vanish The Invisible Stain
Vanish The Invisible Stain
Maybelline Water resistant foundation film
Maybelline Water
Maybelline Candy shade lineup film
Maybelline Candy
The Apple Pencil working red into a painted goalie mask on an iPad
Apple Goalie Masks
Brastemp Retro fridge CGI film
Brastemp Retro
Copo Rock in Rio cup film
Copo Rock in Rio
A wall of red Switch type behind an NFL player in a 00 jersey, from Verizon He Is Back by LOBO
Verizon NFL, He Is Back
An animated luchadora rises in flames from a living-room sofa in UPS Little Luchadora by LOBO
UPS Little Luchadora
A Havaianas sandal rendered in CG by LOBO, turning against a city held out of focus
Havaianas The Reel

Household names, handled with care.

LG opens the room in miniature. UPS answers at full anime sprint. The grid grows from here.

First residents

LG, Better Choices Make a Better World.

LG Better Choices Make a Better World, felt characters in a miniature neighbourhood built by LOBO

A miniature world, a certified green production

Three changemakers in a hand-built miniature neighbourhood, live-action sets with CG characters, for LG Home Appliances and TBWA\Chiat\Day New York. The case page opens with the film. UPS Coco follows into the room.

See the LG case →
Coco Gauff at full anime sprint in UPS Coco vs the Doubters
UPS Coco vs the Doubters

The gallery

More from the room.

300+ international awards Cannes Lions to D&AD to Ciclope, across every technique in the building. The full list lives with the work, on every case page.

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