DirecTV
DirecTV The Metaphor
EntertainmentFull CG
DirecTV
Overview
The newest film out of the studio: a full-CG welcome to the metaphor for DirecTV, a built-from-nothing world directed by Fabiano Broki and Tiago Marcondes.
Coverage
The campaign turned Upfront Week itself into the metaphor, and ran across New York while the buyers were in town.
Witness Me coverage report for LOBO, 2026. Estimated views are CoverageBook predictions of lifetime views, not verified impressions. The bulk sits with two syndications, Yahoo and MSN.
18
pieces of coverage
4.6M
estimated views across the pickup
94
top domain authority, MSN, then Adweek and Deadline at 92 and 90
May
Upfront Week, New York, 2026
In the press
Credits
Agency
TBWA\Chiat\Day, Los Angeles
Group creative director
Mark Peters
Creative directors
Jeff O’Keefe
Micky Coyne
Agency producer
Stephen Kay
Creative director
Mateus de Paula Santos
Directors
Fabiano Broki
Tiago Marcondes
Managing partner
Luis Ribeiro
Executive producer
Su Constantine
Head of production
Marcelo Barbosa
Head of post production
Eduardo Silva
Producer
Pablo Zurita
Post-production coordinator
Nathaly Lopes
Post-production producer
Larissa Zazula
Storyboard
Rafael Fernandes
Previz
Daniel Barros
João Paulo Oliveira
Modeling
Natan Zuanaci
Daniel Barros
João Paulo Oliveira
Marcel Yuji Tsuruda
Rigging
Humberto Rodrigues
3D look development
Daniel Barros
João Paulo Oliveira
3D animation
Fabricio Luiz
Daniel Barros
João Paulo Oliveira
Motion graphics
Fabiano Broki
Rafael Valle
Concept art and character design
Marcos Rodrigues
Compositing
Fabiano Broki
Rafael Valle
Research
Raphael Amário
Karin Cristina
Roger Marmo
Ingest, conform and delivery
Isabela Balbo
Marco Tavares
Fábio Augusto
Music
Lime Studios
More work
