Xbox / Brand Film / 25 Years
Xbox 25 Years in the Making
Console GamingLive Plates + CGMixed Media
Xbox / Brand Film / 25 Years
Overview
Xbox turns 25, and LOBO built the 75-second film to mark it, a fast-cut celebration of a quarter-century of play. Console heritage rendered at cinematic scale, every era of the brand compressed into one breathless run.
The films
Extra content from this spot
Behind the work
Witness Me coverage report for LOBO, 2026. Estimated views are CoverageBook predictions of lifetime views, not verified impressions.
13
pieces of coverage
239K
estimated views across the pickup
93
top domain authority, IGN, CNET and The Verge
7 Jun
announced at the Xbox Games Showcase, 2026
Coverage
Xbox announced the 25th Anniversary console at the Games Showcase. The film went out with it.
In the press
Before the shoot
The whole 75 seconds was boarded by hand before anything was built. Fifty four panels take it from a bedroom with a console under the television to the controller that carries the anniversary mark, and the film follows them closely.
It opens somewhere ordinary. Discs on a desk, a lava lamp, a console under a television, a bed. Then the room comes apart and the hardware carries the story instead, era by era, until the controller lands with 25 on it.
Boarding it this tightly is what let the film cut as fast as it does. The panels fix the geometry of each shot, so the build had a target rather than a search.
Panels
54, hand drawn
Covers
The full 75 seconds, opening to end frame
Credits
Client
Xbox, Microsoft
Agency
Droga5
Creative team
Sean Matthews
Tres Colacion
Production and post
LOBO
Creative director
Mateus de Paula Santos
Directors
Marco Wey
Mateus de Paula Santos
Managing partner
Luis Ribeiro
Executive producer
Su Constantine
VFX supervisor
Diogo Girondi
Head of production
Marcelo Barbosa
CG supervisor
Marco Wey
More work
