Xbox / Brand Film / 25 Years
Xbox 75s · 25 Years
Console GamingLive Plates + CGMixed Media
Xbox / Brand Film / 25 Years
Overview
Xbox turns 25, and LOBO built the 75-second film to mark it, a fast-cut celebration of a quarter-century of play. Console heritage rendered at cinematic scale, every era of the brand compressed into one breathless run.
The films
Extra content from this spot
Behind the work
Witness Me coverage report for LOBO, 2026. Estimated views are CoverageBook predictions of lifetime views, not verified impressions.
13
pieces of coverage
239K
estimated views across the pickup
93
top domain authority, IGN, CNET and The Verge
7 Jun
announced at the Xbox Games Showcase, 2026
Coverage
Xbox announced the 25th Anniversary console at the Games Showcase. The film went out with it.
In the press
Credits
Client
Xbox, Microsoft
Agency
Droga5
Creative team
Sean Matthews
Tres Colacion
Production and post
LOBO
Creative director
Mateus de Paula Santos
Directors
Marco Wey
Mateus de Paula Santos
Managing partner
Luis Ribeiro
Executive producer
Su Constantine
VFX supervisor
Diogo Girondi
Head of production
Marcelo Barbosa
CG supervisor
Marco Wey
More work
