Knorr #ModTheVeg

MullenLowe UK / Knorr, Unilever

Knorr #ModTheVeg

GamingMod Culture

Overview

A campaign that lives inside the games players already love. We modded the worlds themselves, dropping the message into gameplay so it reaches an audience on their own turf, in their own language of play. Directed by Guilherme Marcondes.

Discipline

Gaming & Fintech

Director

Guilherme Marcondes

Studio

LOBO Creative

Group

lobo.cx

Credits

Director

Guilherme Marcondes

Studio

LOBO Creative

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