Mizuno / Consumer Goods
Mizuno The shoe films
Consumer Goods2D AnimationCharacter Design
Mizuno / Consumer Goods
Overview
Three films for Mizuno’s running range, drawn and animated in 2D. The worlds are flat: line, block colour and almost no depth. The shoe is the exception, rendered with the detail the rest of the frame refuses, so the product is the one solid thing on screen and the eye has nowhere else to go. Run Run Run opens the set. Wave Creation 17 and Wave Ultima 7 follow it through the range.
The films
The range handled as a set rather than three separate briefs, so the language carries across: the same flat world, the same treatment of the product inside it.
Recognition
Credits
Client
Mizuno
Studio
LOBO Creative
Technique
2D animation
More work
