Clorox Feels like

Overview

Three films for Clorox Scentiva, where the scent is the only thing that behaves like an effect. The rooms are shot straight, ordinary kitchens and bathrooms with the light left alone, and the scent arrives as the thing itself: coconut halves, grapefruit, lavender drifting through the air at the scale of the room. Nothing is stylised except the smell, so the claim lands as an image rather than a line.