Dafiti Three sales, made with AI

Overview

Three retail films for Dafiti, produced with a generative pipeline and signed as such on screen: the films carry the words Filme IA. One presenter runs through all three, from the floor of a fulfilment centre to a showroom where the stock and the discounts float around her, to a control room on the night of the sale. Built for the speed a sale calendar demands, at a level of finish the category rarely gets.